Consumer Agency Survey – 14% drop in prices

10 August 2010

The latest National Consumer Agency price survey shows a 14% drop in price of branded goods sold in Ireland’s multiples. Other major findings include price matching among the multiples and more evidence of promotions and special offers.

The full details of the survey are available on the National Consumer Agency website here.

RGDATA have criticised the survey in that it ignored the relatively new entrants in the market – Aldi, Asda and Lidl, and the effects these multiples have on the results, and also on the competitive pressure on the smaller retailers. The survey only spans 0.8% of a medium sized grocery outlet with 10,000 product lines.